Cradle to Cradle

The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of stimulus, opportunity, challenge and reward. Works for me.

Stephen Bayley

Already embraced by far-thinking manufacturers and governments.

Food Ethics Magazine

It's one of the most thought-provoking books I've ever read

Ellen Macarthur, Daily Express

Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'

Carl Pope, Executive Director of the Sierra Club

Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen

Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"

[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention

Ben Eh