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  • Published: 14 March 2023
  • ISBN: 9781529146288
  • Imprint: Ebury Edge
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $40.00

Flip Thinking

The Life-Changing Art of Turning Problems into Opportunities




Flip your mindset from problem-focused 'yes but' thinking into an opportunistic 'yes and' mentality using the Dutch art of flip thinking.

'Transformative... Flip Thinking beautifully illustrates how a person who can turn a negative into a positive can never be defeated' - Greg McKeown, podcaster and bestselling author of Essentialism and Effortless


Imagine this: you've got a great idea, and all you hear are the yes-buts. "Yes, but that's been tried before, and it didn't work." "Yes, but shouldn't we just let it sit for a while?" "Yes, but what if it doesn't work..."

Stop saying "yes, but..." to life, and to start saying "yes, and..."

This international bestseller introduces the power of flip thinking to transform stuck-in-the-mud, pessimistic 'yes, but' thinking into an inventive, curious 'yes, and' mindset.

Berthold Gunster presents his fifteen flip thinking strategies that will transform your thinking away from limitations and threats and towards possibilities and opportunities. From disrupting (turn all the rules upside down), to flaunting (play up what you want to hide), and importing (get the enemy on board) to amplifying (focus on what works, and do more of that) Gunster's strategies and stories will have you approaching even the most challenging problems, at work, home and at play, in a whole new way.

  • Published: 14 March 2023
  • ISBN: 9781529146288
  • Imprint: Ebury Edge
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $40.00

About the author

Berthold Gunster

Berthold Gunster is the founder of the Omdenken, or Flip Thinking, philosophy. After studying at the Theatre Academy in Utrecht he worked as a theatre director and writer for years. Since 2001 he and his team have been offering trainings, workshops and shows about Omdenken to companies and individuals. Berthold has written thirteen bestsellers about the Omdenken theory.

Praise for Flip Thinking

Transformative... Flip Thinking beautifully illustrates how a person who can turn a negative into a positive can never be defeated

Greg McKeown, podcaster and bestselling author of Essentialism and Effortless