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About the book
  • Published: 1 July 2010
  • ISBN: 9781905211494
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 288
  • RRP: $29.99


How today's smartest businesses profit by giving something for nothing

The author of The Long Tail unveils the future economy

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available for free?

In his groundbreaking new book, Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods – newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible – why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet. He shows how the flexibility that the on-line world provides allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. And he demonstrates the ways in which, as an increasing number of things become freely available, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have av

  • Pub date: 1 July 2010
  • ISBN: 9781905211494
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 288
  • RRP: $29.99

About the Author

Chris Anderson

Chris Anderson is a former Officer of the Ulster Defence Regiment and also worked for five years in Intelligence Gathering. He is now a freelance journalist and contributes to numerous newspapers including the Irish Times, the Irish Independent and the Belfast Telegraph. He lives in Portadown.

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Praise for Free

“Turns traditional economics upside down”


“Even if you're a freesheet-reading Spotify user, this is the best £18.99 you'll ever spend”


“an insightful, steady and scrupulous analysis”

Financial Times

“There are many books about the workings of the new economy, but Anderson ... [is] ... one of the most reliable and skilful guides. Free is worth the money”

Management Today

“an enjoyable jaunt through business land”

Daily Telegraph

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