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How to Have Creative Ideas
  • Published: 1 May 2007
  • ISBN: 9780091910488
  • Imprint: Vermilion
  • Format: Trade Paperback
  • Pages: 192
  • RRP: $45.00

How to Have Creative Ideas

62 exercises to develop the mind

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Bestselling author Edward de Bono presents 62 practical exercises to encourage creativity and lateral thinking

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.

In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.

All the exercises are simple, practical and fun, and can be done by anyone.
  • Published: 1 May 2007
  • ISBN: 9780091910488
  • Imprint: Vermilion
  • Format: Trade Paperback
  • Pages: 192
  • RRP: $45.00
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About the author

Edward de Bono

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he was the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Over the course of his life, Dr de Bono wrote more than 60 books, in 40 languages, and his methods are now taught worldwide. He chaired a special summit of Nobel Prize laureates, and was hailed as one of the 250 people who contributed most to mankind. Upon his death in June 2021 he was celebrated in numerous obituaries and tributes in the international press. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
EdB

Also by Edward de Bono

Lateral Thinking
Six Thinking Hats: Popular Penguins
The Mechanism of Mind
Think!
How To Have A Beautiful Mind
Serious Creativity
Six Frames
See all

Praise for How to Have Creative Ideas

Simple, practical and great fun. Best of its kind.

Management Today

Edward de Bono is a cult figure in developing tricks to sharpen the mind

The Times

Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind

Peter Gabriel

Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world

Times 2

The master of creative thinking

Independent on Sunday

de Bono's work may be the best thing going in the world today

George Gallup, originator of the Gallup Poll

The guru of clear thinking

Marketing Week

A thought-provoking - and thought-improving - book ... Simple, practical and great fun

Management Today'