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Serious Creativity
  • Published: 2 March 2015
  • ISBN: 9780091939700
  • Imprint: Vermilion
  • Format: Trade Paperback
  • Pages: 480
  • RRP: $55.00

Serious Creativity

How to be creative under pressure and turn ideas into action

Formats & editions
EBook
5 Mar 2015
Tr. Paperback
2 Mar 2015
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How to unlock your creativity and add value to your ideas with the power of lateral thinking

If you want to be the best, focus on your most valuable asset: the power of your creative mind
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging
  • Published: 2 March 2015
  • ISBN: 9780091939700
  • Imprint: Vermilion
  • Format: Trade Paperback
  • Pages: 480
  • RRP: $55.00
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About the author

Edward de Bono

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he was the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Over the course of his life, Dr de Bono wrote more than 60 books, in 40 languages, and his methods are now taught worldwide. He chaired a special summit of Nobel Prize laureates, and was hailed as one of the 250 people who contributed most to mankind. Upon his death in June 2021 he was celebrated in numerous obituaries and tributes in the international press. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
EdB

Also by Edward de Bono

Lateral Thinking
Six Thinking Hats: Popular Penguins
The Mechanism of Mind
Six Frames
Think!
How To Have A Beautiful Mind
Textbook of Wisdom
See all

Praise for Serious Creativity

The master of creative thinking

Independent on Sunday