- Published: 28 October 2008
- ISBN: 9780452289826
- Imprint: Plume
- Format: Paperback
- Pages: 320
- RRP: $40.00
Innovate Like Edison
The Five-Step System for Breakthrough Business Success
- Published: 28 October 2008
- ISBN: 9780452289826
- Imprint: Plume
- Format: Paperback
- Pages: 320
- RRP: $40.00
“People who haven't considered Thomas Edison since high school will see him in a new light, so to speak... The point of Innovate Like Edison is to inspire people to start acting, well, more Edison-like, more spunky and spirited.”—Bruce Rosenstein, USA TODAY “Prolific author Gelb (How to Think Like Leonardo da Vinci) and Caldicott, great-grandniece of Thomas A. Edison and head of her own innovation and marketing consulting firm, here divulge five ‘success secrets’ inspired by Edison's creative thinking methods, also presenting examples of how these approaches can be applied in any organization or by any listener…. Impressive.”—Dale Farris, Library Journal “Translates the inventor's focus on practical accomplishment to help business people harness their innovative potential.”—Shannon Maughan, Publishers Weekly