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  • Published: 21 April 2026
  • ISBN: 9781529147506
  • Imprint: Ebury Edge
  • Format: Trade Paperback
  • Pages: 384
  • RRP: $40.00

Just F*cking Do It

The Principles of Action




TIME FOR THE DOERS. WILL YOU BE ONE OF THEM? The new breakout book from the Dragons' Den star and creator of THE DIARY OF A CEO

Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.

How do you do the thing when you don’t know how to do the thing?

There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.

After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.

Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just Fcking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.

Because this isn’t just a book – it’s a wake-up call. Will you answer it?

  • Published: 21 April 2026
  • ISBN: 9781529147506
  • Imprint: Ebury Edge
  • Format: Trade Paperback
  • Pages: 384
  • RRP: $40.00

About the author

Steven Bartlett

Steven Bartlett is an Entrepreneur, speaker, investor, author and the host of UK's No.1 podcast ‘The Diary of a CEO’ - an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers. Steven is an accomplished investor in the health and wellness space with notable investments including Huel - UK’s fastest growing e-commerce company internationally, and Zoe - the personalised nutrition programme created by the world’s top scientists. Previous investments include The Healing Company, atai Life Sciences, Alto Neuroscience and AbCellera. Steven's other investments focus on blockchain technologies, biotech, space, Web 3 and social media. Known for his innovative and disruptive approach to social media marketing, Steven co-founded Flight Story – a marketing and communications company that works with leading brands. He has also launched his own private equity fund, Flight Fund, to accelerate the next generation of European unicorns. Steven co-founded thirdweb - a software platform, backed by Shopify and Coinbase, that makes it easy to build web3 applications. Steven released his debut book (ironically) titled Happy Sexy Millionaire, which made the Sunday Times bestsellers list. He joined the BBC's hit TV show Dragons’ Den, as the youngest ever Dragon in the show’s history. Steven is particularly focused on inspiring a new generation of entrepreneurs and creators from a BAME background and much of his work after winning the ‘British Black Entrepreneur of the year' award focused on disadvantaged schools and communities. He has partnered with His Majesty's Prison Service to distribute 'The Diary of a CEO' podcast via their in-cell technology to educate and inspire young adults. Steven has been listed on the Powerlist, which captures the most influential Black Britons and aims to celebrate the achievements of the most influential people of African, African Caribbean and African American heritage in the UK. Steven’s audience includes young aspiring entrepreneurs, creators, business leaders and high net-worth individuals.

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