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  • Published: 5 May 2011
  • ISBN: 9781409038030
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 224

Little Bets

How breakthrough ideas emerge from small discoveries

Little bets' are part of a positive and proactive business philosophy for turning problems and setbacks into tools for success

How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company?
How does Amazon's culture encourage innovation?
How can you find the creative solutions demanded by our ever-changing world?

The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.

This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?

  • Published: 5 May 2011
  • ISBN: 9781409038030
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 224

About the author

Peter Sims

PETER SIMS is the co-author with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North. His work has appeared in the Harvard Business Review, Fortune and TechCrunch and he is a contributor to the Reuters and Harvard Business Review blogs. He received an MBA from Stanford Business School, where he and several classmates established a popular course on leadership. He has spoken or advised at such organisations as Cisco Systems, Eli Lilly, Current Media, Molson Coors, Qualcomm and Frost & Sullivan. He previously worked in venture capital with Summit Partners, a leading investment company, and was part of the team that established the firm's London office. He is founder of BLK SHP Enterprises, Inc., with an innovation advisory services arm called BLK SHP Innovation. His latest book is Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

Praise for Little Bets

Highly engaging ... Little Bets will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor you're engaged in

Howard Schultz, Chairman and CEO of Starbucks

An enthusiastic, example-rich argument for innovating in a particular way

Wall Street Journal

Want a big idea? Start little. Whether you're an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets

Chip Heath, author of Made to Stick and Switch

Little Bets is easily the most delightful and useful innovation book published in the last decade

Robert I. Sutton, author of Good Boss, Bad Boss

Put [t]his book on your reading list


Diverse and uplifting - a veritable gumball machine of memorable anecdotes to inspire creativity

Kirkus Reviews

Genius may be rare but that doesn’t mean the rest of us can’t approach greatness through keenly observed trial and error. Such is the rallying cry of this practical and very readable book

Daily Mail

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