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  • Published: 16 February 2021
  • ISBN: 9781847942548
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 352
  • RRP: $26.00

No Filter

The inside story of how Instagram transformed business, celebrity and our culture




The extraordinary inside story of how Instagram became the world’s most successful app

Winner of the FT & McKinsey Business Book of the Year Award 2020

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.

The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.

One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

  • Published: 16 February 2021
  • ISBN: 9781847942548
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 352
  • RRP: $26.00

About the author

Sarah Frier

Sarah Frier reports on social media companies for Bloomberg Newsfrom San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book. @sarahfrier

Praise for No Filter

Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of “Instagram influencers”.

THE TIMES

A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling.

Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

Frier landed interviews with Instagram’s founders, executives, and competitors to chronicle the company’s meteoric growth.

BUSINESS BOOKS YOU NEED TO READ IN 2020, INC

A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication.

Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and Betrayal

Riveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram’s formidable, maybe even terrifying, reach.

Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of Enron

Deeply sourced . . . A compelling tale of jealousy.

FINANCIAL TIMES

How Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access.

SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020, Forbes

A deep-dive into the social media platform we all love.

BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020, Cosmopolitan

No Filter manages to be clear-eyed and objective, without sensationalizing or oversimplifying . . . We need a book like this . . . I spend hours staring at the screen, and now I have a better sense of who’s staring back.

NEW YORK TIMES

Fascinating . . . Instagram’s social impact makes it more than just another story of Silicon Valley business success.

Reuters

A vibrant play-by-play [account] . . . Irresistible drama . . . Frier is willing to find the cracks in Instagram's glossy appearance.

NPR

One of my favorite books of recent months . . . A meticulously reported, beautifully told story.

Casey Newton, THE VERGE

A comprehensive new history . . . Intriguing

DAILY TELEGRAPH

Inside the darker side of Instagram

EVENING STANDARD

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