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  • Published: 12 February 2018
  • ISBN: 9781101970393
  • Imprint: Knopf US
  • Format: Paperback
  • Pages: 400
  • RRP: $37.99
Categories:

Play It Loud

An Epic History of the Style, Sound, and Revolution of the Electric Guitar



The definitive story of the electric guitar, its impact on music, its role in culture, and the people who brought it to life.

The inspiration for the Play It Loud exhibition at the Metropolitan Museum of Art

The electric guitar has long been an international symbol of freedom, beauty, and rebellion. In Play It Loud, veteran music writers Brad Tolinski and Alan di Perna give us the story of this American icon. It’s a story of inventors and mythologizers, of scam artists and prodigies as varied and original as the instruments they spawned.
 
The electric guitar looms large over the twentieth century: as an essential element in advancing racial equality in the entertainment industry, as a mirror to the rise of the teenager as a social force, as a linchpin of the punk rock ethos. And today it has come full circle, with contemporary titans such as Jack White and Annie Clark (known as St. Vincent) bringing back some of the instrument’s earliest sounds. Featuring personal interviews with Les Paul, Keith Richards, Eddie Van Halen, and dozens more players and creators, Play It Loud shows how a group of innovators and misfits transformed an idea into a revolution.

  • Published: 12 February 2018
  • ISBN: 9781101970393
  • Imprint: Knopf US
  • Format: Paperback
  • Pages: 400
  • RRP: $37.99
Categories:

About the authors

Brad Tolinski

Brad Tolinski is Editorial Director of Guitar World, Revolver and Guitar Aficionado. Over the past two decades, he has interviewed Jimmy Page more than any other writer. His previous publications include Guitars that Shook the World: A Star Studded Collection of the World’s Most Famous Guitars and Classic Hendrix: The Ultimate Hendrix Experience.

Praise for Play It Loud

  • "A thrilling narrative that weaves cultural history, musical history, race, politics, business, advertising and technological discovery." --The Wall Street Journal
  • "A lively and fascinating history....You're going to want to keep your tablet or phone nearby as you read it, because you'll be absolutely compelled to find and listen to the signature songs and riffs referenced throughout.... Tolinski and Di Perna have produced a book that lives up to the urgent, innovative, all-encompassing spirit of its subject." --Minneapolis Star-Tribune
  • "More than the story of an iconic instrument, Play It Loud is a cultural history, calling up the tastes, styles and fads, the economics and even the geopolitics of 90 years of music-making." --Dallas Morning News
  • "The definitive book about the history and business of the electric guitar." --Forbes.com