Secrets of the Moneylab
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  • Published: 10 October 2011
  • ISBN: 9780670919451
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 256
  • RRP: $38.00

Secrets of the Moneylab

How Understanding People Will Increase Your Profits

Formats & editions
EBook
7 Oct 2010
Audiobook
7 Jan 2011
Paperback
10 Oct 2011
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You loved Freakonomics, Blink and The Black Swan. This book shows you how to take those ideas and make money out of them

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.

These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
  • Published: 10 October 2011
  • ISBN: 9780670919451
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 256
  • RRP: $38.00
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Praise for Secrets of the Moneylab

What can playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out

Daniel Pink, author of DRIVE and A WHOLE NEW MIND

Economics at its best

George A Akerlof, Nobel Prize-winning economist

A brilliant book...a must-read

Teck-Hua Ho, Haas School of Business, Berkeley

Any smart business needs a 'moneylab' of its own

Ori Brafman, author of Sway and Click

Of the many books on behavioral economics, none are as effective as Secrets of the Moneylab in applying science to the practical world of business. Read it and be prepared to change your approach

Michael Shermer, publisher of Skeptic and columnist for Scientific American

An inexpensive tool for avoiding costly mistakes

Charles R. Plott, California Institute of Technology