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About the book
  • Published: 1 October 2013
  • ISBN: 9780753540633
  • Imprint: Virgin Books
  • Format: Paperback
  • Pages: 544
  • RRP: $28.99
Categories:

The Apple Revolution

Steve Jobs, the Counterculture and How the Crazy Ones Took over the World




The story behind the rise of the world's largest technology company

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?

In The Steve Jobs Effect, Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

  • Pub date: 1 October 2013
  • ISBN: 9780753540633
  • Imprint: Virgin Books
  • Format: Paperback
  • Pages: 544
  • RRP: $28.99

About the Author

Luke Dormehl

Luke Dormehl is a journalist and filmmaker and author of The Apple Revolution: The Real Story of how Steve Jobs and The Crazy Ones Took Over the World. His writing has appeared in publications including The Chap, SFX and Fighting Spirit. He has conducted numerous interviews with people for both print and television, including, Sir Ian McKellen and Alain de Botton. Dormehl has directed several documentary films, most recently The Pantomime (2009), a look at behind-the-scenes turmoil in a small village panto, which was narrated by the actor Simon Callow.

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