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Provocative, punchy and important, this is one of the essential classics of modern feminist literature.

The bestselling classic that redefined our view of the relationship between beauty and female identity

Every day, women around the world are confronted with a dilemma – how to look. In a society embroiled in a cult of female beauty and youthfulness, pressure on women to conform physically is constant and all-pervading. In this iconic, gripping and frank exposé, Naomi Wolf exposes the tyranny of the beauty myth through the ages and its oppressive function today, in the home and at work, in literature and the media, in relationships between men and women, between women and women. With pertinent and intelligent examples, she confronts the beauty industry and its advertising and uncovers the reasons why women are consumed by this destructive obsession.

‘Essential reading’ Guardian
‘A smart, angry, insightful book, and a clarion call to freedom. Every woman should read it’ Gloria Steinem

Reviews

A smart, angry, insightful book, and a clarion call to freedom. Every woman should read it.

Gloria Steinem

Powerful... No other work has...so honestly depicted the confusion of accomplished women who feel emotionally and physically tortured by the need to look like movie stars

New York Times

The most important feminist publication since The Female Eunuch

Germaine Greer

A brilliant, bracing book...The world has changed - a bit - over the past decade and a half, but not enough: this remains essential reading

Guardian

Essential reading

Fay Weldon

This is one of the most brilliant books...One doesn't have to agree with every sentence or even every implication of the statements to realise that they revolutionise the discussion of women's magazines and other parts of the ideology about women

Shere Hite

Naomi Wolf's uncompromising, hard-hitting investigation of the coercion of women by the Beauty Myth has the power to changes lives

Kim Chernin, author of The Obsession and The Hungry Self

The Beauty Myth is angry, gripping and frank… Knowledge is power, and Wolf arms us with the power to appreciate our bodies for what they are

Stylist

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Formats & editions

  • Paperback

    9780099595748

    March 2, 2015

    Vintage Classics

    352 pages

    RRP $28.00

    Online retailers

    • Mighty Ape
    • Paper Plus
    • The Warehouse
    • Whitcoulls
    • Fishpond
    • The Nile
    Or

    Find your local bookstore at booksellers.co.nz

  • Paperback

    9780099861904

    November 2, 1993

    Vintage

    352 pages

    RRP $32.99

    Online retailers

    • Mighty Ape
    • Paper Plus
    • The Warehouse
    • Whitcoulls
    • Fishpond
    • The Nile
    Or

    Find your local bookstore at booksellers.co.nz

  • EBook

    9781448190072

    August 31, 2013

    Vintage Digital

    352 pages

    Online retailers

    • Amazon Kindle NZ
    • iBooks NZ
    • Google Play EBook NZ
    • Kobo
    • Booktopia NZ