> Skip to content
  • Published: 16 January 2014
  • ISBN: 9781409341260
  • Imprint: Dorling Kindersley
  • Format: Hardback
  • Pages: 352
  • RRP: $50.00

The Business Book

Big Ideas Simply Explained



An innovative and accessible guide to business, management and commerce


You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise.

The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix.

Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

  • Published: 16 January 2014
  • ISBN: 9781409341260
  • Imprint: Dorling Kindersley
  • Format: Hardback
  • Pages: 352
  • RRP: $50.00

About the author

DK

We believe in the power of discovery. That’s why we create books for everyone that explore ideas and nurture curiosity about the world we live in.
From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.