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  • Published: 30 November 2021
  • ISBN: 9781847942784
  • Imprint: Random House Business
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $40.00

The Cold Start Problem

Using Network Effects to Scale Your Product




A guide to scaling your business from one of Silicon Valley's most-esteemed investors.

'A true Silicon Valley insider.' Wired

Why do some companies grow exponentially? And what can we learn from them?

The hardest part of building a business is getting started. When you have just an idea and a handful of customers, growth can seem impossible. This is the cold start problem.

Now, one of Silicon Valley's leading investors reveals how to surmount the cold start problem - so your business can scale at speed. His solution lies in the network effect: the way a service improves as more people sign up. Just as a telephone becomes more useful with every new person who joins the network, today's leading companies - from Uber to Facebook - get more powerful with every additional user.

In The Cold Start Problem, Andrew Chen explains how any company can harness the power of network effects. Drawing on interviews with the CEOs and founders of LinkedIn, Zoom, Dropbox, Uber, Tinder, Airbnb and many more, Chen explains what network effects are, why they cause companies to grow, and how you can use them to help your product take off.

The result is a transformative new way to scale your business, road-tested at some of the world's most valuable companies.

  • Published: 30 November 2021
  • ISBN: 9781847942784
  • Imprint: Random House Business
  • Format: Trade Paperback
  • Pages: 320
  • RRP: $40.00

About the author

Andrew Chen

Andrew Chen is best known for his newsletter on tech and business, which has grown to nearly 200,000 followers in just over two years. He is currently a general partner at Andreessen Horowitz, the investment company behind Twitter, Airbnb, Github, Lyft and Skype. He was formerly head of rider growth at Uber, where he oversaw an increase from 15 million to 100 million active users of the platform.

Praise for The Cold Start Problem

A true Silicon Valley insider.

WIRED

A true Silicon Valley insider.

WIRED

One of the best entrepreneurship blogs of all time.

ERIC RIES, author of The Lean Start-up

One of the best entrepreneurship blogs of all time.

ERIC RIES, author of The Lean Start-up

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