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The Curse of the Mogul
  • Published: 22 February 2011
  • ISBN: 9781591843900
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 320
  • RRP: $55.00

The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

Formats & editions
EBook
15 Oct 2009
Paperback
22 Feb 2011
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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
  • Published: 22 February 2011
  • ISBN: 9781591843900
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 320
  • RRP: $55.00
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About the authors

Jonathan A. Knee

Jonathan A. Knee is the author of The Accidental Investment Banker: Inside the Decade That Transformed Wall Street and the co-author of The Curse of the Mogul. Professor Knee’s writing has appeared in The Atlantic, the Wall Street Journal, the New York Times and elsewhere. Knee is a Professor of Finance and Economics at the Columbia Graduate School of Business, and has previously taught at Northwestern University. He is also a Senior Advisor at Evercore Partners, a boutique investment banking firm. Before joining Evercore, he was a managing director and co-head of Morgan Stanley's Media Group.
portrait photo of Jonathan A. Knee