- Published: 25 June 2014
- ISBN: 9780670923212
- Imprint: Penguin General UK
- Format: Paperback
- Pages: 272
- RRP: $30.00
The Curve
From Freeloaders into Superfans: The Future of Business
Formats & editions
Buy from…











- Published: 25 June 2014
- ISBN: 9780670923212
- Imprint: Penguin General UK
- Format: Paperback
- Pages: 272
- RRP: $30.00
From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.