The Curve
  • Published: 25 June 2014
  • ISBN: 9780670923212
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 272
  • RRP: $30.00
Categories:

The Curve

From Freeloaders into Superfans: The Future of Business

Formats & editions
EBook
3 Oct 2013
Paperback
25 Jun 2014
Buy from…
The Nile Mighty Ape BookHub Whitcoulls The Warehouse Paper Plus Fishpond Book Hero Unity Books University Book Shop Find Local Retailers

A breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple Cow

The Curve is a new way of doing business and of seeing the world.

In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?

The answer is the Curve.

Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.

With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
  • Published: 25 June 2014
  • ISBN: 9780670923212
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 272
  • RRP: $30.00
Categories:

Praise for The Curve

From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.