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  • Published: 25 January 2024
  • ISBN: 9781405965880
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

The Everything Token

How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create




An essential guide to NFTs and how widely they affect how we connect, create and sell online in an ever-evolving society.

'The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right' Gary Vaynerchuk

'NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!' Paul Milgrom, Nobel Laureate in Economics

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFTs and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.

Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.

  • Published: 25 January 2024
  • ISBN: 9781405965880
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

Praise for The Everything Token

The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right

Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends

Kaczynski and Kominers share valuable insights from their indepth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them

Chris Dixon, Founder and Managing Partner, a16z crypto

NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!

Paul Milgrom, Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford University and Nobel Laureate in Economics

This framework for mastering the next wave of disruptive digital technology will be the industry standard for years to come. Simply put, The Everything Token is a must-read for business leaders

Jeff Charney, CEO of MKHSTRY and former CMO of Progressive Insurance and Aflac

You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers

Alvin E. Roth, Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics

The Everything Token does a great job explaining how this technology can be a game changer for customer engagement and acquisition. It's a terrific learning tool for companies looking for success in Web3

Adam Brotman, co-CEO of Forum3, former CDO of Starbucks, and former co-CEO/President of J Crew