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  • Published: 8 February 2013
  • ISBN: 9780670922925
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 256
  • RRP: $37.00

The Icarus Deception

How High Will You Fly?




Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirational

Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.

Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow.

Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it.

This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

  • Published: 8 February 2013
  • ISBN: 9780670922925
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 256
  • RRP: $37.00

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Praise for The Icarus Deception

If Seth Godin didn't exist, we'd need to invent him

Fast Company

Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger

Forbes

A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create

Management Today