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  • Published: 3 September 2015
  • ISBN: 9780241971406
  • Imprint: Penguin eBooks
  • Format: EBook

The Idea In You




The Idea in You is a bulletproof system for finding the right idea and shaping it into a success – on your own terms.

The Idea in You teaches you how to take your passion and make it happen

We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives - whether than means working from home, helping other people or building a business worth millions - and more of us every year are trying to make that dream a reality.

There's never been a better time to create something new. You don't need to be a genius or a natural entrepreneur: we all have the ability to put our ideas into action and to feel the excitement and the energy that comes with it. But we do need a little expert advice, both to help us avoid pitfalls and to make sure our idea is not just right, but right for us.

The Idea in You is that advice - an inspirational toolkit of processes and insights from two world experts in innovation, delivered as a simple step-by-step guide. This set of ideas has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.

Martin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation, and develops his own ideas as an entrepreneur.

Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.
%%%Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew

We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives - whether than means working from home, helping other people or building a business worth millions - and more of us every year are trying to make that dream a reality.

There's never been a better time to create something new. You don't need to be a genius or a natural entrepreneur: we all have the ability to put our ideas into action and to feel the excitement and the energy that comes with it. But we do need a little expert advice, both to help us avoid pitfalls and to make sure our idea is not just right, but right for us.

The Idea in You is that advice - an inspirational toolkit of processes and insights from two world experts in innovation, delivered as a simple step-by-step guide. This set of ideas has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.
%%%Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew

Do you have an idea in you? A hobby, a project, a product ... something that could change your life?

The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.

With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.

Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.

What are you waiting for?

'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters

'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks

'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must rec

  • Published: 3 September 2015
  • ISBN: 9780241971406
  • Imprint: Penguin eBooks
  • Format: EBook

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