The Idea In You

A wonderfully inspirational book that will help unleash your ideas on the world

Michael Acton Smith, creator of Moshi Monsters

Full of great practical advice for the budding creator

Cath Kidston

Every great business starts with an idea . . . this book will help you find yours

Richard Reed, co-founder Innocent Drinks

We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step.

David Hieatt, founder of Howies, Hiut Demin and the Do Lectures

It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence

Zach Klein, co-founder of Vimeo

This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you

Molly Flatt, the Memo