> Skip to content
About the book
  • Published: 1 September 2010
  • ISBN: 9781409069324
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 288
Categories:

The Knack

How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up




Street smarts and business acumen are within any entrepreneur's reach - all you need is 'the knack'

Too many start-ups don't make the grade - what makes a successful business take off?

Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

  • Pub date: 1 September 2010
  • ISBN: 9781409069324
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 288

About the Authors

Norm Brodsky

Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.

Bo Burlingham

Bo Burlingham is Inc.'s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.

Bo Burlingham is the author of Small Giants: Companies That Choose to be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has also written for Esquire, Harper's, Mother Jones and the Boston Globe, among other publications.


Praise for The Knack

“Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one”

Publishers Weekly


Related titles