The Playbook
How to Deny Science, Sell Lies, and Make a Killing in the Corporate World
- Published: 2 June 2022
- ISBN: 9780241241721
- Imprint: Penguin eBooks
- Format: EBook
- Pages: 240
Just as Machiavelli taught us the weapons and tactics that a Renaissance prince might use to get ahead, Jacquet has provided a useful glimpse inside the arsenal on hand for use by the corporate world
Guardian
This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. It's a handbook to show you all their tricks - with working examples. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile greedy capitalists it will show you how to recognise them. It's a landmark book
Brian Eno
A savage satirical stab at corporate malfeasance draws blood. . . Jacquet takes an original approach to indicting the ethical vacuum that besets much of big business. . . A sharp warning to corporations that deep pockets and armies of accomplices won't stall a reckoning forever
Kirkus Reviews
A training manual and fake guidebook for companies. . . very funny, as satire should be, until you realise it's deadly serious
Adam Rutherford, BBC Radio 4 Start the Week
If you feel exhausted from constantly taking the high road, The Playbook offers an enticing alternative . . . with Jacquet's dry humor suffusing each chapter, the book's tongue-in-cheek format is a chilling realization that the villains in The Playbook are extraordinarily banal. The tactics that enable their misconduct have been recycled across decades
Scientific American
Jacquet has found a brilliantly effective way of revealing just how extensive and systematic corporate strategies of doubt and denial are - by creating a Machiavellian secret guide for executives worried about what the latest science might mean for their business. Far more entertaining, but also far more disturbing than a more sober historical account or polemic would be
The Observer
This whip-smart and delightfully snarky exposé gives readers the tools to recognize and refute corporate deception . . . Fashioned as a strategy manual, Jacquet's satirical advice explains . . . how to challenge the existence of a problem, the integrity of those who raise it, and the need for policies to address it
Publishers Weekly