An ingeniously thoughtful and provocative look at how people overlook and misunderstand the role prices play in their lives.
Why is a life saved from a terrorist attack felt to be worth two saved from a natural disaster? Why are men more valuable than women? Why do Americans tip when Europeans don't? And how can orange juice be used to predict the weather?
The Price of Everything starts with a simple idea: behind every decision we make lies a price, whether that's buying a cup of coffee, taking a new job, or deciding to become a parent. Prices are the invisible thread that connect and explain our society, our economy, our culture, our mistakes and our successes. Revealing connections that are ingenious and unexpected, Eduardo Porter shows just how fundamental the price of things, work, happiness, faith, family and the future are - both to our everyday behaviour and to civilisation as we know it.
EDUARDO PORTER was born in Phoenix and grew up in the United States, Mexico, and Belgium. He is an economics reporter for The New York Times, where he was a member of the editorial board from 2007 to 2012 and the Economic Scene columnist from 2012 to 2018. He began his career in journalism as a financial reporter for Notimex, a Mexican news agency, in Mexico City. He was a correspondent in Tokyo and London, and in 1996 moved to São Paulo, Brazil, as editor of América Economía, a business magazine. In 2000, he went to work at The Wall Street Journal in Los Angeles to cover the growing Hispanic population. He is the author of The Price of Everything (2011), an exploration of the cost-benefit analyses that underpin human behaviors and institutions. He lives in Brooklyn.
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