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About the book
  • Published: 1 October 2019
  • ISBN: 9781787630475
  • Imprint: Bantam Press
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $40.00

The Ride of a Lifetime

Lessons in Creative Leadership from the CEO of the Walt Disney Company




Robert Iger shares his ten vital lessons in creative leadership, drawn from his extraordinary career as CEO of Disney. Packed full of inspiring stories and business insights, Iger offers a fascinating view of the creative culture he has fostered at one of the world's most successful and adored media organisations.

Robert Iger's visionary leadership of The Walt Disney Company has marked a new era at one of the world’s largest media companies, preserving Disney's heritage whilst transforming the business into an agile and disruptive force within the entertainment industry.

As the steward of some of the most respected and beloved brands around the globe, Iger's strategic vision focuses on three fundamental pillars: generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets.

Building on Disney’s rich history of unforgettable storytelling, Iger's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, and the landmark opening of Disney’s first theme park and resort in Mainland China, have made Disney an industry leader through its creative content offerings across new and multiple platforms.

Reflecting on a remarkable career, Iger offers vital lessons on leadership and creativity.

  • Pub date: 1 October 2019
  • ISBN: 9781787630475
  • Imprint: Bantam Press
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $40.00

About the Author

Robert Iger

Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable telvision properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.


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