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  • Published: 15 August 2016
  • ISBN: 9780241004449
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $40.00

Think Simple

How Smart Leaders Defeat Complexity




In this insightful and often surprising book, you will learn how to harness its power to build lasting, profitable organizations.

The secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

  • Published: 15 August 2016
  • ISBN: 9780241004449
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $40.00

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Praise for Think Simple

A must-read manual for anyone interested in simplifying their way to success

Steve Hayden, Vice Chairman (retired), Ogilvy & Mather

Steve Jobs's favourite communicator has created a must-read manual for anyone interested in simplifying their way to success. Ken Segall gathers the best advice from industries and leaders around the globe and combines it with his own experience on a rocket ride with Apple from life support to world domination

Steve Hayden, Vice Chairman (retired), Ogilvy & Mather

Ken Segall shows how simplicity in a product requires simplicity as embodied in the company that makes the product. He explains, with countless examples, that when a company's mission, vision and values embrace simplicity, the result is a successful company that can produce higher-quality outcomes with less bureaucracy and mediocrity

John Maeda, partner, Kleiner Perkins Caufield & Byers, author of The Laws of Simplicity

How do you appeal to customers when the competition can do virtually the same job? Having the right answer to this question is a matter of brand life or death. Fortunately for us, Segall's practical book gives us exactly the insights we need to succeed in a complicated world

Nir Eyal, author of Hooked

Think Simple is, well, simply stunning! Almost every company makes almost everything unnecessarily complicated and complex and, eventually, bad stuff happens. Segall shows you - step by step - how to avoid having this happen to you and your business. An absolutely brilliant book. I endorse every word

Jason Jennings, author of The Reinventors, Think BIG, Act Small and The High-Speed Company

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