A New Paradigm for Business Creativity
Don't Just "Think Outside the Box," Create New Boxes! Five essential steps to spark the next big idea.
In a constantly evolving business landscape, companies must employ creative and adaptable solutions to remain competitive and successful. It is no longer enough to "think outside the box". To be truly innovative, corporations must be able to tap into their vast personal reserves of creativity to develop strategies and models that will work in a variety of new environments--and then implement them.
Brabandere and Iny use their years of experience with one of the leading consulting firms in the world, BCG, to give readers concrete and actionable tools for producing valuable results through practical creativity. Both intellectually sophisticated and relentlessly engaging, Thinking In New Boxes allows CEOs, managers, entrepreneurs, and small business owners to create new models that are not only original, but also timely, implementable, and within reach.