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About the book
  • Published: 10 September 2013
  • ISBN: 9780812992953
  • Imprint: Random House USA
  • Format: Hardback
  • Pages: 352
  • RRP: $59.99
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Thinking in New Boxes

A New Paradigm for Business Creativity


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Don't Just "Think Outside the Box," Create New Boxes! Five essential steps to spark the next big idea.

In a constantly evolving business landscape, companies must employ creative and adaptable solutions to remain competitive and successful. It is no longer enough to "think outside the box". To be truly innovative, corporations must be able to tap into their vast personal reserves of creativity to develop strategies and models that will work in a variety of new environments--and then implement them.
Brabandere and Iny use their years of experience with one of the leading consulting firms in the world, BCG, to give readers concrete and actionable tools for producing valuable results through practical creativity. Both intellectually sophisticated and relentlessly engaging, Thinking In New Boxes allows CEOs, managers, entrepreneurs, and small business owners to create new models that are not only original, but also timely, implementable, and within reach.

  • Pub date: 10 September 2013
  • ISBN: 9780812992953
  • Imprint: Random House USA
  • Format: Hardback
  • Pages: 352
  • RRP: $59.99

About the Authors

Luc de Brabandere

Luc de Brabandere is a fellow and a senior advisor in the Paris office of The Boston Consulting Group. He leads strategic seminars with boards, senior executives, and managers from a wide range of companies looking to develop new visions, new products and services, and long-term scenarios to prepare for the future. He is the author or co-author of nine books, including The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, and a regular columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general manager of the Brussels Stock Exchange.

Alan Iny

Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management. Iny lives in New York with his wife and daughter.


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