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  • Published: 15 November 2015
  • ISBN: 9781609806378
  • Imprint: Seven Stories Press
  • Format: Paperback
  • Pages: 320
  • RRP: $45.00

Trees on Mars

Our Obsession with the Future




A roller-coaster tour through our obsession with the future--and what's at stake when we neglect our present.

What is it like to live in a society utterly focused on what is going to happen next? In Trees on Mars, cultural critic and indie entrepreneur Hal Niedzviecki asks how and when we started believing we could and should "create the future," arguing that the short-term purview of innovation is not always as effective as we think it is. On the contrary, it's often damaging. "Innovation" may be the most overused and fetishized term of the past five years. Tech bloggers livecast the launch of the latest Kindle, crowds form serpentine lines outside of Apple stores on the eve of new iPhone releases, stock markets surge and recede on rumors of what Intel and Microsoft have in the pipeline, and, on college campuses across the country, universities offer master's degrees in Future Studies. . . But to what end?

Trees on Mars
will introduce readers to futurist consultants who preach the need for constant change, to a fourth-generation New Jersey dairy farmer grappling with the increasing complexities of a once-bucolic industry, to a group of Stanford undergraduates pulling all-nighters in an effort to produce the next must-have app, to a Michigan teacher struggling to integrate mandatory iPad use into her third-grade curriculum, and to a recently laid off auto worker being sent to state-sponsored retraining. Through these characters and others, Niedzviecki shows how future-obsession and future-anxiety are affecting real people.

  • Published: 15 November 2015
  • ISBN: 9781609806378
  • Imprint: Seven Stories Press
  • Format: Paperback
  • Pages: 320
  • RRP: $45.00

Praise for Trees on Mars

"[Hal Niedzviecki is] one of the wisest, funniest and most acute cultural critics writing today."--NAOMI KLEIN

"A dark book about the future--and a thought-provoking one. Trees on Mars will leave you questioning our ideas about progress."
--CLIVE THOMPSON, author of Smarter Than You Think: How Technology is Changing Our Minds for the Better and Wired magazine columnist

"Hal Niedzviecki's urgent, eye-opening Trees on Mars exposes our mania for the future as exactly what it is: an ideology as narrow and dangerous as any we've known from history. Read this book and be the first on your block to recall the rebel thrill of living in the present."
--J. B. MACKINNON, author of The Once and Future World: Nature As It Was, As It Is, As It Could Be

"[Hal Niedzviecki is] one of the wisest, funniest and most acute cultural critics writing today."--NAOMI KLEIN

"A dark book about the future--and a thought-provoking one. Trees on Mars will leave you questioning our ideas about progress."
--CLIVE THOMPSON, author of Smarter Than You Think: How Technology is Changing Our Minds for the Better and Wired magazine columnist

"Hal Niedzviecki's urgent, eye-opening Trees on Mars exposes our mania for the future as exactly what it is: an ideology as narrow and dangerous as any we've known from history. Read this book and be the first on your block to recall the rebel thrill of living in the present."
--J. B. MACKINNON, author of The Once and Future World: Nature As It Was, As It Is, As It Could Be