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  • Published: 10 August 2021
  • ISBN: 9781847942876
  • Imprint: Random House Business
  • Format: Hardback
  • Pages: 304
  • RRP: $48.00

Untitled on business anthropology




A new wave of anthropological research is transforming how the world does business. This book reveals how.

'Fun, profound, and bursting with important insights.' Tim Harford

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.

In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of people's behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking.

The result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.

'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision. That antidote is Anthro-Vision' Niall Ferguson

'A timely call for decision-makers to embrace the full complexity of human life.' Financial Times

  • Published: 10 August 2021
  • ISBN: 9781847942876
  • Imprint: Random House Business
  • Format: Hardback
  • Pages: 304
  • RRP: $48.00

About the author

Gillian Tett

Gillian Tett is the chairman of the editorial board and editor-at-large at the Financial Times. Her work for the FT has taken her around the world – from Brussels to Tokyo to Moscow – and won her numerous awards, including Columnist of the Year at the 2014 British Press Awards. She holds a PhD in social anthropology from the University of Cambridge.

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