[]
We Are All Weird
  • Published: 1 December 2015
  • ISBN: 9780241209011
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 112
  • RRP: $29.99
Categories:

We Are All Weird

The Rise of Tribes and the End of Normal

Formats & editions
Paperback
1 Dec 2015
EBook
15 Sept 2015
Buy from…
The Nile Mighty Ape BookHub Whitcoulls The Warehouse Paper Plus Fishpond Book Hero Unity Books University Book Shop Find Local Retailers

Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched

For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.

In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
  • Published: 1 December 2015
  • ISBN: 9780241209011
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 112
  • RRP: $29.99
Categories:

About the author

Seth Godin

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com..
portrait photo of Seth Godin

Also by Seth Godin

The Carbon Almanac
Purple Cow
This is Marketing
The Song of Significance
The Practice
Poke the Box
Whatcha Gonna Do With That Duck?
See all