We Are All Weird
  • Published: 1 December 2015
  • ISBN: 9780241209011
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 112
  • RRP: $29.99
Categories:

We Are All Weird

The Rise of Tribes and the End of Normal

Formats & editions
EBook
15 Sep 2015
Paperback
1 Dec 2015
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Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched

For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.

In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
  • Published: 1 December 2015
  • ISBN: 9780241209011
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 112
  • RRP: $29.99
Categories:

Also by Seth Godin

The Carbon Almanac
The Practice
Purple Cow
This is Marketing
The Song of Significance
Poke the Box
Whatcha Gonna Do With That Duck?
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