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Universal Brand Development globally drives expansion of NBCUniversal’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.

Books by NBC Universal

Everything I Need to Know I Learned from E.T. the Extra-Terrestrial

This official book reveals essential life lessons and candid wisdom from E.T. the Extra-Terrestrial for its 40th anniversary.

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