Beyond Entrepreneurship 2.0

Netflix founder Reid Hastings once famously advised all budding entrepreneurs to read Beyond Entrepreneurship. It’s not hard to understand why. In his first book, co-authored with Stanford University’s William Lazier, Jim Collins brilliantly offers a business blueprint for success. He shows how the best leaders catalyse a clear and shared vision for the company. He explains what great strategy is and how to distinguish it from great tactics. And he explores how to ensure a flow of new ideas that constantly take the company forward.

Now Jim Collins has returned to this seminal work, reappraising and amplifying its findings with new sections and insights. He has also contributed two completely new chapters: on how to find and cultivate the best people, and on the luck factor in business. With additional insights from the likes of Steve Jobs, Ed Catmull and Anne Mulcahy, this new edition will be required reading for a whole new generation of entrepreneurs and business leaders.