Play sample
- Published: 27 June 2013
- ISBN: 9781448184385
- Imprint: Cornerstone Digital
- Format: EBook
- Pages: 320
Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Formats & editions
- Published: 27 June 2013
- ISBN: 9781448184385
- Imprint: Cornerstone Digital
- Format: EBook
- Pages: 320
The raw material he deals with is every bit as durable and gripping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world.
Financial Times
A nuanced and readable case study.
Wall Street Journal