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- Published: 1 May 2014
- ISBN: 9781847941176
- Imprint: Random House Business
- Format: Paperback
- Pages: 320
- RRP: $39.99
Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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- Published: 1 May 2014
- ISBN: 9781847941176
- Imprint: Random House Business
- Format: Paperback
- Pages: 320
- RRP: $39.99
The raw material he deals with is every bit as durable and gripping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world.
Financial Times
A nuanced and readable case study.
Wall Street Journal