“ Even those who prefer to shop on the high street may still prefer to check out the internet first. So, whatever the nature of a modern business, it really does pay to avoid being drowned out by competitors on the world's most popular search engine. In this book, Richard Conway outlines such facets as keywords, website content and structure, mobile search and optimisation, tracking tools and much more, to reveal... How to Get to the Top of Google Search. ”
March 5, 2019
Random House NZ
Find your local bookstore at booksellers.co.nz
March 5, 2019
Random House New Zealand
As Larry Kim, CEO of Facebook Messenger marketing platform MobileMonkey and founder of search-marketing company WordStream says, ‘Our experiments show that search and social marketing are changing more than ever.
SEO definitely has a relationship with social media that’s worth highlighting — a relationship that has both direct and indirect elements. But the first thing to know is that this isn’t a case of the simplest answer being the correct one. Despite the fact that it might seem as though a larger social following should equal a higher ranking on Google, it’s just not the case, or at least, it’s certainly not as straightforward as that.
As Larry Kim adds, ‘There are a lot of theories about how social media affects SEO. However, my tests have found that the more social engagement, the more clicks from organic search. Instead of spreading yourself thin in areas with little return — I call these donkeys — find unicorn opportunities that result in 95 per cent of the reward.’
So let’s look into what is going on and where the unicorns may be hiding.