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Lateral Thinking
  • Published: 12 November 2009
  • ISBN: 9780141938318
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272

Lateral Thinking

A Textbook of Creativity

Formats & editions
Paperback
14 Nov 2016
EBook
7 Aug 2014
EBook
12 Nov 2009
Tr. Paperback
1 Oct 2014
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The classic work about improving creativity, and thinking more productively

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.
  • Published: 12 November 2009
  • ISBN: 9780141938318
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 272
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About the author

Edward de Bono

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com
portrait photo of Edward de Bono

Also by Edward de Bono

Six Frames
Think!
The Mechanism of Mind
Six Thinking Hats: Popular Penguins
How To Have A Beautiful Mind
Serious Creativity
Textbook of Wisdom
See all

Praise for Lateral Thinking

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are.

Sir Richard Branson