Made to Stick
  • Published: 1 September 2010
  • ISBN: 9781407008240
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 336

Made to Stick

Why some ideas take hold and others come unstuck

Formats & editions
Paperback
1 Apr 2008
EBook
1 Sep 2010
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A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium

- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project

As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.

Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
  • Published: 1 September 2010
  • ISBN: 9781407008240
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 336
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About the author

Chip & Dan Heath

The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

portrait photo of Chip & Dan Heath

Also by Chip & Dan Heath

Switch
Decisive
The Myth of the Garage
See all

Praise for Made to Stick

An entertaining, practical guide to communication.

Financial Times

Smart, lively . . . such fun to read . . . Inspiring.

Guardian

Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick.

New Statesman

This is great for anyone planning a speech or trying to get their message across at work.

Psychologies

Anyone interested in influencing others . . . can learn from this book.

The Washington Post

The Heaths push beyond what sounds like it should work and explain why it actually does.

Time Magazine

... an entertaining, practical guide to effective communication.

Publishers Weekly

Anyone interested in influencing others ... can learn from this book

The Washington Post

Smart, lively . . . such fun to read

Saturday Guardian

The Heaths push beyond what sounds like it should work and explain why it actually does

Time Magazine

Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick

New Statesman

This is great for anyone planning a speech or trying to get their message across at work

Psychologies