Switch
Play sample
  • Published: 31 October 2011
  • ISBN: 9781448108213
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 320

Switch

How to change things when change is hard

Formats & editions
EBook
31 Oct 2011
Audiobook
2 Jan 2020
Buy from…
Amazon Apple Books Google Play Kobo eBooks.com

The international bestseller that reveals simple ways to achieve meaningful, transformative change - now in a vibrant reissue

'A fantastic book.' WIRED

'Witty and instructive.' WALL STREET JOURNAL

'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS

'A must-read.' FORBES
______________________________________________

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
  • Published: 31 October 2011
  • ISBN: 9781448108213
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 320
Categories:
Share…

About the author

Chip & Dan Heath

The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

portrait photo of Chip & Dan Heath

Also by Chip & Dan Heath

The Power of Moments
Decisive
The Myth of the Garage
Made to Stick
See all

Praise for Switch

A fantastic book

Wired

Witty and instructive

Wall Street Journal

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality

BBC Focus

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making

Time

A must-read

Forbes

Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read

BusinessWeek

Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong

Psychologies

Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't

Director

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality

BBC Focus

A fantastic book

Wired

A must-read

Forbes

Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong

Psychologies

Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read

BusinessWeek

Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't

Director

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making

Time

Witty and instructive

Wall Street Journal