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  • Published: 7 May 2015
  • ISBN: 9780141966151
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 432
Categories:

Misbehaving

The Making of Behavioural Economics




The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions

Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

  • Published: 7 May 2015
  • ISBN: 9780141966151
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 432
Categories:

About the author

Richard H Thaler

Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics, and Director of the Centre for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research.

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Praise for Misbehaving

Wildly disruptive

Michael Lewis, Bloomberg

Gripping... a novelised intellectual history, replete with heroes and villains, triumphs and disasters, conflicts and comradeship... Thaler is a brilliant scholar, endlessly curious, empirically inclined and public spirited

Guardian

Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler

Malcolm Gladwell

A long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff

Bryan Appleyard, Sunday Times

Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader... a good book about an important topic

Daniel Finkelstein, The Times

Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines

Jonathan A. Knee, New York Times

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