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  • Published: 18 July 2016
  • ISBN: 9780241951224
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 432
  • RRP: $28.00
Categories:

Misbehaving

The Making of Behavioural Economics




The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions

Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

  • Published: 18 July 2016
  • ISBN: 9780241951224
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 432
  • RRP: $28.00
Categories:

About the author

Richard H Thaler

Richard H. Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics, and Director of the Centre for Decision Research, Graduate School of Business, University of Chicago. He is also research associate at the National Bureau of Economic Research.

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