Mission
  • Published: 1 June 2016
  • ISBN: 9780241247068
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 256
  • RRP: $48.00
Categories:

Mission

How The Best In Business Break Through

Formats & editions
EBook
2 Jul 2015
Paperback
1 Jun 2016
Buy from…
The Nile Mighty Ape BookHub Whitcoulls The Warehouse Paper Plus Fishpond Book Hero Unity Books University Book Shop Find Local Retailers

The new Saatchis explain why top businesses are world-changers as well as world-beaters

Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives.

Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future.

It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
  • Published: 1 June 2016
  • ISBN: 9780241247068
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 256
  • RRP: $48.00
Categories:

Praise for Mission

Fascinating - and all the better for being digestible and readable. Business schools should study its pages

Chris Blackhurst, Evening Standard

Simply the most invigorating business book I have ever read

Director

Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur

Elitebusiness

Good things happen when you are in their vicinity. I recommend them highly

Alain de Botton (on Seven Hills)

Seven Hills are a smart outfit and an exciting business

Peter Jones CBE, Dragons' Den investor

Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper

Joe Gebbia, Co-founder and Chief Product Officer, Airbnb

Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society

John Mackey, founder, Whole Foods

Mission will help its readers see with clarity what the future of successful business already looks like

Paul Lindley, founder, Ella's Kitchen

In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player

Sherry Coutu, board member, LinkedIn and London Stock Exchange

This book rocks! Simply put, Mission is a blueprint for the future of business

Sarah Wood, co-founder and co-CEO, Unruly

Mission shows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century

James Watt, co-founder, BrewDog