Mission

Fascinating - and all the better for being digestible and readable. Business schools should study its pages

Chris Blackhurst, Evening Standard

Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur

Elitebusiness

'Guerrilla upstarts ... bonafide architects of tomorrow's business-scape'

Director

Good things happen when you are in their vicinity. I recommend them highly

Alain de Botton (on Seven Hills)

Seven Hills are a smart outfit and an exciting business

Peter Jones CBE, Dragons' Den investor

Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper

Joe Gebbia, Co-founder and Chief Product Officer, Airbnb

Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society

John Mackey, founder, Whole Foods

In Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change . . . This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating

HRH The Duke of York, KG

In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player

Sherry Coutu, board member, LinkedIn and London Stock Exchange

A whistle-stop tour of some of the world's most interesting entrepreneurial companies. The book offers a new perspective ... read it with a pen and paper - it will ensure you're on the right mission.

Forbes

Engaging, highly readable, provocative ... If you are considering setting up on your own, or have already done so, you are likely to come away with at least one or two useful tips. Even if you don't run your own business, you will almost certainly enjoy reading the experiences of those who have in this book

MoneyWeek