- Published: 1 April 2005
- ISBN: 9780099472575
- Imprint: Arrow
- Format: Paperback
- Pages: 496
- RRP: $27.99
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Truth and Power at the Coca-Cola Company
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- Published: 1 April 2005
- ISBN: 9780099472575
- Imprint: Arrow
- Format: Paperback
- Pages: 496
- RRP: $27.99
Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way.
The Sunday Times
Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book.
The Sunday Telegraph
Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'
The Saturday Telegraph