- Published: 1 July 2010
- ISBN: 9781407089614
- Imprint: Cornerstone Digital
- Format: EBook
- Pages: 496
Pop
Truth and Power at the Coca-Cola Company
Formats & editions
- Published: 1 July 2010
- ISBN: 9781407089614
- Imprint: Cornerstone Digital
- Format: EBook
- Pages: 496
Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way.
The Sunday Times
Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book.
The Sunday Telegraph
Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'
The Saturday Telegraph