> Skip to content
  • Published: 8 April 2021
  • ISBN: 9781473589063
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 224

Rethinking Competitive Advantage

New Rules for the Digital Age




A revelatory guide to getting ahead in the age of big tech, from the bestselling author of Execution

From the million-copy-bestselling author of Execution
'The most influential consultant alive.' Fortune

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six unwritten rules that make the digital giants thrive: from how they use digital platforms and create corporate 'ecosystems', to the way they approach team organisation and moneymaking.

But these rules are not the preserve of Silicon Valley. Charan shows that they can be applied to any company that wants to be competitive. And with stories of how traditional companies like Disney, Walmart, and BMW have adopted them, he offers a practical toolbox for applying them to your business, starting today.

Whether you're a C-suite executive or a fledgling entrepreneur, your company can succeed in the digital age. This book will show you how.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review

  • Published: 8 April 2021
  • ISBN: 9781473589063
  • Imprint: Cornerstone Digital
  • Format: EBook
  • Pages: 224

About the author

Ram Charan

Ram Charan is a highly acclaimed business advisor, speaker and author, famous for his practical real-world perspective on current business issues. He has worked with the CEOs of some of the world’s most successful companies in areas such as business strategy, execution, leadership and corporate governance. He is also an award-winning teacher, formerly at Northwestern’s Kellogg School of Management, Wharton and GE’s famous training centre at Crotonville, New York. He is the author or co-author of twenty-four books, including four bestsellers, and is a frequent contributor to Fortune magazine and the Harvard Business Review. He was a Baker Scholar at Harvard Business School, where he earned his MBA with distinction, as well as his DBA.

Also by Ram Charan

See all

Praise for Rethinking Competitive Advantage

Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.

Forbes

I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.

Inc.

Related titles