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Rethinking Competitive Advantage
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  • Published: 10 May 2022
  • ISBN: 9781847943484
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 224
  • RRP: $29.99

Rethinking Competitive Advantage

New Rules for the Digital Age

Formats & editions
EBook
8 Apr 2021
Audiobook
8 Apr 2021
Paperback
10 May 2022
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How your business can get ahead in the age of big tech

From the million-copy-bestselling author of Execution

'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review
  • Published: 10 May 2022
  • ISBN: 9781847943484
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 224
  • RRP: $29.99
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About the author

Ram Charan

Ram Charan is a highly acclaimed business adviser, speaker, and author, well known for his practical, real-world perspective. He was a Baker Scholar at Harvard Business School where he earned his MBA degree with distinction, as well as his DBA. Charan is the author of What the CEO Wants You to Know, Profitable Growth Is Everyone’s Business, The Leadership Pipeline, and Boards at Work. His articles have appeared in Fortune and Harvard Business Review.
portrait photo of Ram Charan

Also by Ram Charan

What the CEO Wants You to Know
Global Tilt
The Talent Masters
The Talent Masters
What the Customer Wants You to Know
The Game-Changer
Know-How
See all

Praise for Rethinking Competitive Advantage

Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.

Forbes

I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.

Inc.