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  • Published: 2 May 2011
  • ISBN: 9781847940322
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 320
  • RRP: $30.00


How to change things when change is hard

Change doesn't need to be hard. Just Switch.

I want to change my boss's mind, but he won't listen.I want to change the way we operate around here, but there are too many obstacles.I want to make some changes in my life, but I'm scared they might not work out.

All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In Switch, best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.

  • Published: 2 May 2011
  • ISBN: 9781847940322
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 320
  • RRP: $30.00

About the author

Chip & Dan Heath

The Heath brothers have written three New York Times bestselling books: Made to Stick, Switch and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. The Power of Moments is their most recent book.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

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Praise for Switch

A fantastic book


Witty and instructive

Wall Street Journal

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality

BBC Focus

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making


A must-read


Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read


Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong


Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't


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