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  • Published: 20 October 2026
  • ISBN: 9781405990165
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 320
  • RRP: $35.00

The Charisma Myth

How to Engage, Influence and Motivate People

  • Olivia Fox Cabane



How to engage, influence, motivate and succeed with people

THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER

What if charisma could be taught?

Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.

This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.

  • Published: 20 October 2026
  • ISBN: 9781405990165
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 320
  • RRP: $35.00

Praise for The Charisma Myth

Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura...a couple of hours can transform a reasonably personable person into someone magnetic

The Sunday Telegraph

If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use

Psychology Today

An easy read, effectively integrating stories and research, strategies and applications, techniques and practices

New York Journal of Books

Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense

Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford

Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood

Robert B. Cialdini, author of Influence: Science and Practice

Charisma is not a gift, it's a tool. Olivia Fix Cabane makes a big promise with this book and delivers on it

Seth Godin

Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura...a couple of hours can transform a reasonably personable person into someone magnetic

The Sunday Telegraph

If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use

Psychology Today

An easy read, effectively integrating stories and research, strategies and applications, techniques and practices

New York Journal of Books

Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense

Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford

Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood

Robert B. Cialdini, author of Influence: Science and Practice