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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.
%%%Most new businesses fail. But most of those failures are preventable.



The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.



The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.



Now is the time to think Lean.
%%%THE INTERNATIONAL BESTSELLING SENSATION
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.

Formats & editions

  • Trade Paperback

    9780670921607

    December 9, 2011

    Portfolio

    336 pages

    RRP $37.00

    Online retailers

    • Fishpond
    • Mighty Ape
    • Paper Plus
    • The Warehouse
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    • The Nile
    Or

    Find your local bookstore at www.booksellers.co.nz/directory

Also by Eric Ries

The Startup Way:How Entrepreneurial Management Transforms Culture and Drives Growth

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