- Published: 10 February 2026
- ISBN: 9780241789681
- Imprint: Allen Lane
- Format: Hardback
- Pages: 352
- RRP: $65.00
The Winner's Curse
Behavioral Economics Anomalies Then and Now
- Published: 10 February 2026
- ISBN: 9780241789681
- Imprint: Allen Lane
- Format: Hardback
- Pages: 352
- RRP: $65.00
It’s fun and nerdy in the best way, and I have no hesitation at recommending it
Tim Harford, Financial Times Best Books of 2025
Thaler and Imas gleefully trash numerous central dogmas of modern-day economics and instead foreground how knee-jerk intuitions, fuzzy rules of thumb, and social pressure rule human decision-making. It’s a sophisticated discussion, complete with a few equations, but lay readers will enjoy the lucid prose and down-home conclusions. The result is an enlightening analysis of economic choice as a stubbornly flawed and human endeavor
Publisher's Weekly
part of the canon of behavioral economics
Greg Rosalsky, Planet Money, NPR
contains a wealth of empirical evidence to describe how people deviate from the ideal theory presented in a narrative that is easily accessible to non-economists
Matthew Lucky, Promarket