The Winner's Curse
Behavioral Economics Anomalies Then and Now
- Published: 21 October 2025
- ISBN: 9781837311002
- Imprint: Penguin eBooks
- Format: EBook
- Pages: 352
contains a wealth of empirical evidence to describe how people deviate from the ideal theory presented in a narrative that is easily accessible to non-economists
Matthew Lucky, Promarket
It’s fun and nerdy in the best way, and I have no hesitation at recommending it
Tim Harford, Financial Times Best Books of 2025
part of the canon of behavioral economics
Greg Rosalsky, Planet Money, NPR
Thaler and Imas gleefully trash numerous central dogmas of modern-day economics and instead foreground how knee-jerk intuitions, fuzzy rules of thumb, and social pressure rule human decision-making. It’s a sophisticated discussion, complete with a few equations, but lay readers will enjoy the lucid prose and down-home conclusions. The result is an enlightening analysis of economic choice as a stubbornly flawed and human endeavor
Publisher's Weekly